TRANSITIONAL PORTAL
A NEW PERSPECTIVE
The transitional portal intrigues the client at his arrival and opens his mind towards a new way of seeing things. Eight artists members of LM100 have realized 47 unique works of art for every division and region where le Méridien hotels are located in the world.
In Barcelona we chose the local photographer and lecturer in Fine Art, Joan Fontcuberta. His work is focused on representations, wisdom, memory, science, confidence, ambiguity and playing with images. He joined LM100 after presenting his "Paisajes sin Memoria" (Landscapes without Memory) collection for the entrance halls. In it he explores the intersection of photography and digital images.
GOOGLEGRAMA: GASTRONOMY
The work that welcomes you to Le Méridien Barcelona represents the basis of the Mediterranean diet, in a parody of a conventional advertisement.
The picture was created using a photomosaic made up of 5600 pieces taken from Google. Words such as "Bacchus", "culinary art", "gourmet", "delicatessen", "tasty", "flavour", "health" and "Méridien" were entered - in English, French and Spanish - into Google's image search engine.
GoogleGrams challenge the idea that the internet has a universal, democratic and exhaustive memory. The problem is that we lose ourselves in so much information. GoogleGrams also explore conflicts between images and words and between the fragments and the whole (they give a double perception - close-up and far-off - that reveals different realities and a type of conceptual trompe l'oeil.
Fontcuberta's masterpiece constitutes the beginning of an expectant experience at arrival to the hotel imagined to inspire the creative guests.
 |
SENSORIAL EXPERIENCE The sensorial experience to the guest's arrival is made up of three elements: 01.ESSENCE LM01 (Le Labbo): 02. MUSIC (Sony/BMG): 03. LIGHT:
|
 |
THE ELEVATOR EXPERIENCE AN ELEVATOR THAT THRILLS WITH ITS MUSIC Using the elevator of le Méridien Barcelona can be surprisingly thrilling. We transform a predictable ride in an elevator with generic music or silence into something magic that really transports our client. LM100 has the help of Grammy Award-winning musician and composer Henri Scars Struck for this. He believes that music is a means of travelling conceptually and emotionally. For this reason, birdsong, the rhythm of a horse's hooves, the beating of a heart and even silence... everything exists in a universe of sound. For Henri, emotion is the only key. He explores a wide variety of genres from jazz, pop and hip hop to classical music, electronica and world music and has worked with Malcolm McLaren and collaborated with renowned musicians such as Alejandro Sanz, Shakira, Thierry Dreyfus, Yves Saint Laurent, The Police and Lenny Kravitz, amongst others. At anytime of the day, our clients will be enjoying a mix of sound and natural rhythms with musical elements according to the following schedule: 24:00 - 06:00 Water The role of Henry in LM100TM began with the orchestra composition and sound installations of Le Meridien Hotels & Resorts and our web site. In addition to the elevator experience, he has created a musical theme from 24 hours to receive guests with an unexpected and surprising experience while going through the transitional portal
|